We've all seen it-the mild mannered, moderately successful executive who transforms before our eyes into a narcissistic butt head. The problem happens when said executive starts believing all of the hype about him/her, the head starts swelling, the manners and demeanor start deteriorating…you get the idea. Narcissism is like salt in soup: a pinch or two improves matters but add too much and the whole thing is ruined. When we see executives go down this road, chances are the entire organization will follow. Rich and Maikel will talk about the dangers of believing too much in your own PR.